Shift magazine is dead again. Its corporate parents at St. Joseph Corporation figured the technology sector hadn't made the rebound they were hoping for, so they pulled the plug. The March issue, which comes out in two weeks, will be the last one.

I would like to say that this is stupid. Anyone who thinks Shift is a technology magazine, or that its fortunes must somehow be tied to the NASDAQ's, is simply not paying attention. Anyone who thinks that and actually works right there in the executive suite is a complete horse's ass.

You knew that already, though. You are smart and you like reading smart clever things. That is what you do every day after you are finished with this hot sandwich.

Maybe Shift will come back some day. It has in the past. In the meantime, let's all take a moment and be sad.

Posted by Bret at February 19, 2003 11:55 AM