There are too many kinds of mint. This is a new problem. When I was young we had exactly the right number and the choice was based on a simple personality test:
Lover: Doublemint (pleasure, etc.)
Showoff hot-sauce aficionado: Peppermint
Trust those tools at Wrigley to fix something that ain't broke. First along came "Excel," which apparently accelerates your breath. Ask anyone who's ever had to spend 20 minutes puffing into a paper bag if that's any fun.
Then along came "Chlorophyll," which is not technically a mint but if you've ever tasted the stuff you get the picture. And then "Winterfresh." Then "Midnight Ice" and "Frost" and a bunch of ill-advised farting around in the product lab that resulted in abominations like "Cinnamint" and "Cherry Chill."
I disapprove. It is a shameful misuse of fantastic packaging technology.
On the bright side:
1. Linking to trade-magazine articles! Whee!
2. There is an interview with Condoleezza Rice at strongsmell.com today. Golly, is it ever great.
3. Would one of you please get off your arse and vote in the aerosol cheese poll?
4. That is all.