These are real and not fake. They were written not to amuse you but to help you celebrate British Sandwich Week, which is currently underway.
While Britain may not have always had a strong reputation for its culinary heritage – the sandwich is fast showing the world otherwise.Not only is the sandwich British by origin but it is also one of the most versatile foods ever created and it is gaining an international following with sandwiches now selling in most parts of the world, including countries like Japan.
The American army are also looking at sandwiches as the best way to provide nourishing packed lunches for troops in the field, while many schools and hospitals are now viewing them as one of the best ways to provide a balanced meal to schoolchildren and patients.
British Sandwich Week is organized by the British Sandwich Association. Here are some of its aims:
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To promote excellence and innovation in sandwich making.
To promote the consumption of sandwiches.
To provide a collective voice for all those involved in making, distributing and retailing sandwiches, and;
To represent the views of the industry.
The people of the BSA are not all hot air and press releases either. Every year they sponsor the Best Event In The Whole World.
Guess what it is called?
Wrong! It is even better than you thought!
Their show is called the Total Sandwich Show. Meat and cheese between two buns indeed.
See? I can totally run an old fashioned "web log" if I try.
Posted by Bret at May 16, 2003 11:36 PM
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And from the European Sandwich Show in Paris this past March:
"The multi million euro sandwich industry is acknowledged as one of Europe’s fastest growing, highly profitable food sectors.
In just three years, The European Sandwich Show has clearly demonstrated the leading role it has played in this rapidly expanding market.
In February 2002, over 150 exhibitors played host to 4,000 buyers. 69% of exhibitors were French, whilst the remaining 31% were from the UK and the rest of Europe...."
Posted by gooch at May 21, 2003 02:43 PMMmm, those nutty Parisians love a hot sandwich, I tell you!